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Saturday, May 11 • 10:45 - 12:00
#208 - Advance the PMI Brand

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One of the most visual changes of PMI reaching its 50-year milestone is the brand refresh. We’ll give you an update on the PMI brand and how it provides a more customer-centric brand experience. Chapter leaders need to know how to apply the changes to get the best impact.

At the conclusion of this session, attendees will be able to:
1. Describe how the PMI brand provides a customer-centric experience.
2. Identify tools to help chapters apply the PMI brand to its communications.

avatar for Ryan Brooks

Ryan Brooks

Brand Specialist, PMI
A Brand Specialist with PMI, Ryan’s focus is on developing global brand communications and a strategic vision for success. His passion for brand development has helped legacy brands transform into forward-looking, relevant brands that effectively reach and connect with their target... Read More →
avatar for Michael Carvill

Michael Carvill

Manager, Brand Marketing, PMI
Michael's role is to help provide strategic direction for the evolution of PMI's brand, further develop the guidelines and governance around brand management and assist the PMI marketing team and the wider PMI network raise awareness of the brand globally. Michael is a brand and marketing... Read More →
avatar for Sarah D'Angelo

Sarah D'Angelo

Marketing Specialist, EMEA, PMI
Sarah is a language expert who developed a strong international experience in communication, marketing, association management and events in both non-profit and private sector during the last 13 years.Her core skills include project management, community management, translation, proofreading... Read More →

Saturday May 11, 2019 10:45 - 12:00 IST
Liffey A, Level 1