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Sunday, May 12 • 12:45 - 15:00
#313 - Workshop: Integrated Retention Strategy for Membership

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This workshop will provide an overview of the functions and processes performed by membership and marketing to support retention practices in chapters. Topics to be discussed include first-year engagement, membership auto-renew (MAR), membership retention tool kit, email campaigns, and best practices from local chapter perspective. The objective of this session is to walk participant through creating an integrated retention plan to use with their chapters.

At the conclusion of this session, attendees will be able to:
1. Describe how membership and marketing leaders can work together to support retention practices.
2. Describe how to create an integrated retention plan.
Speakers
avatar for Ahmad Al Moghrabi

Ahmad Al Moghrabi

Chapter Partner, Region 12, Middle East, PMI
Ahmad has more than 13 years of experience in customer engagement, development and service experience. He has served in business development and marketing roles in Emirates Airline. He also gained customer service experience working with Air Arabia. He is currently working with PMI... Read More →
avatar for Sarah D'Angelo

Sarah D'Angelo

Marketing Specialist, EMEA, PMI
Sarah is a language expert who developed a strong international experience in communication, marketing, association management and events in both non-profit and private sector during the last 13 years.Her core skills include project management, community management, translation, proofreading... Read More →
avatar for Louise Games

Louise Games

Membership Specialist, PMI
Louise Games has over 20 years of membership association experience driving all aspects of global integrated membership and marketing programmes. As a Membership Specialist at PMI for almost 8 years, Louise has supported the global team responsible for implementing the membership... Read More →

Sunday May 12, 2019 12:45 - 15:00 IST
Liffey Hall 1, Level 1
  Membership